Marketing

Unleash the power of marketing. Craft compelling strategies, engage audiences, and build strong brands in the dynamic landscape of today's digital age.

  • Social Media Board
    Marketing

    Expert Insight to Email Marketing and Instagram Promotions for Your Business

    When you think of brand promotions and online marketing, email marketing remains as the erstwhile method of doing it, and you may also find the importance of new age social media marketing strategies as Instagram, etc. However, with tight competition, it is essential for anyone who tried it out to be on top of others to get benefited out of it. In this article, we will explore a few expert tips on email marketing and Instagram promotions for mid-sized businesses.= 1. Email marketing An overview of various types of marketing emails include: Marketing emails: These usually consist of promotional or informational messages to people who like you to keep them…

  • Social Media
    Marketing

    3 Tips for Boosting Your Social Media Presence

    Social media marketing is a practice we either feel incredibly confident doing or completely lost trying to navigate. While most of us can say we have some grasp on it, the actual best practices for boosting and propelling our brand on social media can be a tall task, and even the best marketers are endlessly still trying to keep their edge. Here are some of the best ways to refine your social media marketing strategy to increase your audience and sales. Focus On Images Perhaps one of the best tools you can use on social media is quality images and graphics. While an obvious tactic for visual platforms such as…

  • Volkswagen
    Marketing

    How to Create Successful Marketing Strategies like Volkswagen

    Marketing around the Volkswagen Polo has always been a hit with the public. From clever tag lines to tongue-in-cheek ads, the German car brand never seems to fail when it comes to promoting its products. Considering that the VW Polo is one of 2017’s best-selling cars in the UK, clearly the brand’s approach is working very well. However, how do you know just how funny, true-to-life and controversial to be when marketing your business? VW dealership, Vindis, has looked at how Volkswagen pushes fun and controversy to sell its cars and explores whether smaller businesses can do the same. VW Polo’s most famous ads There are plenty of promotional material…

  • SEO Search Engine Optimization
    Marketing

    Search Engine Optimization: What Services Does an SEO Expert Offer?

    Nowadays, the market is filled with thousands of SEO consulting firms. And because websites are seeking to stay relevant despite the competition, SEO consulting firms are in high demand. Website owners are not taking chances when it comes to optimizing their websites and everyone is going that extra mile to ensure that they get professional experts to handle their search engine optimization. However, some web owners don’t have an idea of what SEO really is and why they need it for their sites. Luckily, this post is meant to give you an idea of what to expect from a professional SEO expert. So, read on and be ready for the…

  • SEO Scrabble
    Marketing

    How to Boost SEO with Content Marketing Tweaks

    Content marketing is perhaps the most important tool in the hands of marketers for search engine optimization, however, most people are not clear about the impact it can have on the brand or the business. Some tips on making content work to boost your SEO and drive organic traffic to your website: Define Your Target Audience Unless you are able to define what your customers want and who they are it will be impossible to target them with solutions that are appropriate. You need to research your potential customers to find out what they are looking for, how their needs are being met currently, and what their feedback is so…

  • Feedback Rating
    Marketing

    3 Quick Ways to Get Customers to Leave Reviews

    Customer reviews and testimonials are powerful. Consumers trust online reviews almost as much as a personal recommendation. A survey found that 88% of consumers feel this way. Businesses that have a web presence need to get feedback from their customers. But how can businesses get customers to leave reviews? 1. Follow Up Emails After Service Completion Business owners can encourage their customers to leave reviews with a little reminder. I went to a local doctor’s office, and when the appointment was over, I went home and received an email with the following: A place for me to leave a rating for the service I received. A short paragraph asking for…

  • Social Networking
    Marketing

    What is the Role of a Brand Ambassador and How to Build your Dream Team?

    If you have ever been approached on the sidewalk by a group of branded, fun looking people giving out free samples for a new drink, or been waved down by a truck handing out free products, then you’ve encountered a brand ambassador. Not everyone thinks about the role brand ambassadors play for a company or business, and consumers generally only focus on the thing at hand – the product they are receiving from a promotion. Brand ambassadors are critical in helping promote a product or service, and can really bring in interest and sales in high numbers. What is the Role of a Brand Ambassador? Brand ambassadors can come in…

  • Customer Service
    Marketing

    How to Increase Customer Lifetime Value

    Customer lifetime value (CLV) signifies the projected net profit contribution of a customer over time. It is calculated by adding the revenue you gain from a customer and subtracting the money spent on serving them. It is always seen that the CLV is always lesser than the value of acquiring a new customer. The Marketing stats states as follows The probability of selling your product/services to a new customer is about 5-10%. Whereas, the probability of selling the same product to the existing customer would be roughly about 60-70 %. For any organisation giving emphasis on increasing the customer lifetime value is of utmost importance. There are few tricks and…

  • eCommerce
    Marketing,  Online Business

    7 Shopify Integrations Will Help Your Business Run Much Smoother

    Running an ecommerce business is difficult as it is. Marketing the product, managing inventory, and keeping customers happy is nothing short of a juggling act. Platforms like Shopify provide the foundation for running a smooth ship, but it’s not always enough. Ecommerce business owners keen on creating a more automated and efficient business flow need solutions that have no issues integrating with ecommerce. After all, Shopify integrations can easily become the saving grace you’re looking for. The power of Shopify is already evident: major businesses like Budweiser and Tesla use the platform to inform and sell. Think of Shopify integration like an additional boost to your already existing online store.…

  • Product Photography
    Marketing,  Online Business

    Using Skilled Product Photography to Improve Conversions and Sales of Your Products Online

    Ecommerce has come a long way, and many successful businesses have benefited from enormous growth after taking their products online. In the past, most business owners used their sites to direct prospective customers to their physical, brick-and-mortar stores. Today, we are fully aware of the tremendous income stream that selling products online offers. One of the main things that separate the most successful online businesses from the mediocre businesses is product presentation on the online space. With the help of professional product photographers, successful ecommerce websites display products in the most visually appealing ways. The way in which product photographers create beautiful photos of products is as much a science…

  • Business Event
    Management,  Marketing

    Essential Elements Involved in Hosting a Spectacular Event

    No matter how many things go online, hosting a spectacular live event can still open up doors that would otherwise be closed. Despite recent advancements in virtual reality, there’s still no substitute for making in-person connections and giving potential customers a memorable experience. But not all events are a success. At the Internet of Things Expo, we expect to see a number of tools and new technology aimed at helping businesses host better events. Until then, businesses can use the advice below to host a live event that’s worth the time and investment. Have an Interesting or Entertaining Theme The importance of the theme can’t be underestimated. It helps to drive…