Marketing
Unleash the power of marketing. Craft compelling strategies, engage audiences, and build strong brands in the dynamic landscape of today's digital age.
Putting Your Business on the Map
When you run a retail store, the last thing you want is to be undiscoverable. There's a certain prestige when it comes to running a hidden store that's full of great gems, but ultimately that's not good for business unless you run a niche store that sells expensive products. If that's the case, then be as obscure and hard to find as you like!
5 Elements Every Digital Marketing Strategy Needs
Digital marketing is a massive industry in today's internet-focused world. Every business that has a presence online participates in some fashion. As it continues to grow and evolve, new trends emerge and old practices become new again.
Top 4 Technologies and Emerging Strategies in Sports Marketing
All industries experience foundational shifts in the ever-changing technological environment, and sports marketing is no exception. The immense scope of its platform is startling, and franchises and leagues are turning to cutting-edge technology to build winning teams and capitalize on fan passion. The goal is establishing a solid customer base and growing additional revenue sources, such as corporate sponsorship through operational transformations, corporate restructures, and new techniques intended to reach its target audiences. Creating Innovations Shifting criteria, views, beliefs, and expectations of sports consumption requires catering to those unique perspectives. Teams, leagues, athletes, agencies, and media outlets are not only competing for new fan recognition, but are racing against each…
Why Has Your Local SEO Company Been Letting You and Your Website Down?
Discover why your local SEO may not be working and when it's time to rethink your choice of a local SEO company. Avoid common pitfalls and ensure success.
Tech Talk: Modern Day Features For Increased Business Sales
Discover how integrating modern technology can significantly impact sales for your business. From SEO to influencer marketing, stay ahead in the game.
Four Ways To Protect Your Online Marketing Efforts
Whether you do all of your business online or you are only on there to market your business, it’s important to protect yourself and your efforts. You don’t want someone stealing your ideas, hacking your Facebook account, or using your email address to spam the world. There are a bazillion ways to protect yourself online, depending on what you are doing with your internet access. Your marketing efforts may cause you to need something as protective as a Trademark or a Copyright, but those can be daunting and sometimes unnecessary depending on your business, products, or the words you use in your advertising. Rather, here are a few if the…
Pieces of Wisdom from “The Princess Bride” for your Online Marketing Campaign
Even though it would seem that the highly volatile and fast-paced world of online marketing and a whimsical, medieval tale of true love and high adventure would have little in common, looks can be deceiving. For most things in life, a close look at the classic film The Princess Bride will inevitably bring out valuable wisdom that is true from Texas to Tacoma, from Florida to Fresno.
How to Create Great Content for Business Digital Signage
Digital signage continues to change the way businesses promote their products and services within their premise. They have continually helped boost sales as well as customer loyalty. However, for the option to work effectively for you, it is imperative that you learn how to create great content for your business digital signage. Below are some of the best tips you can use in content creation. Consider your audience The first step in any content creation process is to understand your audience. You need to understand their plight and determine how your products or services can help them. You also need to understand their age. For example, if your target audiences…
8 Ways to Outshine Your Competitors at Events
The key to a successful exhibition, ultimately, is to draw crowds to your display stand. To do that, you’ll need to be able to be better than your competitors’ stands. Have you ever attended one of those events and walked past rows and rows of stands that all looked basically the same? If so, you know that in order to draw attention, you need to outshine the competition. Take a look at some ways you can do just that. 1. Don’t Shy Away from Your Brand Image Before you start getting creative, it’s important to remember not to abandon your existing identity. If you already have an established brand, prospective…
The Marketing Tips You Might Not Have Considered Yet
Marketing is never a straight-forward aspect of the business. You're not only competing with your business rivals but also the attention of your potential customers. Thousands of man-hours have gone into creating all kinds of strategies. People have explored all kinds of ideas from the mundane to the out-of-this-world.
Make Your In-Store Marketing Campaigns Successful With the Right Sign Holders
The biggest challenge that many businesses have is marketing their products. This is not to say that there are no methods available for marketing, the problem is converting those methods to suit your business’ particular marketing needs. Otherwise, there are thousands of methods that you can employ for marketing. The use of sign boards and advertisements is probably the most popular. They are simple but then at the same time very complicated and unproductive if they are not done properly. Nonetheless, it is the small things in life that matter – this rule applies in business as well. Hold up your signs properly Creating the signboard is not exactly rocket…
Five Mobile Marketing Tips to Drive Sales
Sales can be affected, and mobile marketing is incredibly effective at impacting serious business environments. While sales driving requires time, patience and persistence, mobile access can navigate the hurdles recognized by the professionals. If you seek outreach, communication and success, look no further. Check out the following tips to drive sales, gain conversions and promote future growth. Tip One: Be Conservative with Email Outreach Email marketing remains one of the business world’s strongest resources, but it should be used carefully. Utilize a sharp mobile email program, but use decisive selling strategies to target the right consumer. The mobile user’s mobile inbox is crowded, and it takes a long time to…
