No matter how many things go online, hosting a spectacular live event can still open up doors that would otherwise be closed. Despite recent advancements in virtual reality, there’s still no substitute for making in-person connections and giving potential customers … Continue reading
Once upon a time, when a person had a bad dining experience, it would cost that restaurant a customer, or maybe a few. Today that same bad experience can translate into the loss of countless customers because more often than … Continue reading
No one likes the idea of talking to themselves, but that is exactly what you will be doing if you don’t attract people to visit your blog. With so much competition out there these days, it can be a very … Continue reading
The web is a huge place. And people from all walks of life buy and sell stuff. It is basically a dynamic environment that is ruled by mostly ever changing algorithms. As such, if you want to improve your online … Continue reading
Talking about the user engagement, Instagram with its more than 600 million users has lapped other social media platforms such as Facebook and Twitter according to the latest research. It has now become quite important to get the heavy traffic … Continue reading
Marketing is one of the cornerstones of success, but only if it is successful. Substandard marketing doesn’t do anything for a business other than cost it money and sully its reputation. Now, you would think that every company in the … Continue reading
Online presence is of vital importance for any business today. Having a website is not enough to create awareness and the role of social media in business is to do exactly that – raise interest and help you engage with … Continue reading
To state the obvious, ecommerce is the business of selling products through the internet. The internet is the world’s largest platform for sharing information and communicating. It’s a social experience, by and large, and people are getting more social on … Continue reading
As a digital marketing company we spend a lot of time studying conversions rates and testing theories out to see if conversion rates can be improved. One of the areas we’ve had most success with is applying psychological principals to … Continue reading
Buyers are increasingly getting used to watching and sharing short videos on social media. Platforms such as Facebook provide different alternatives for online advertisers looking for innovative ways for live streaming. Live streamed videos capture the attention of internet users … Continue reading