Customer lifetime value (CLV) signifies the projected net profit contribution of a customer over time. It is calculated by adding the revenue you gain from a customer and subtracting the money spent on serving them. It is always seen that … Continue reading
The online market is a crowded place. There are millions of people, ideas, dreams, and opinions jostling for space. If you are a new age entrepreneur you definitely know the importance of having a strong online presence. But how do … Continue reading
Running an ecommerce business is difficult as it is. Marketing the product, managing inventory, and keeping customers happy is nothing short of a juggling act. Platforms like Shopify provide the foundation for running a smooth ship, but it’s not always … Continue reading
Ecommerce has come a long way, and many successful businesses have benefited from enormous growth after taking their products online. In the past, most business owners used their sites to direct prospective customers to their physical, brick-and-mortar stores. Today, we … Continue reading
Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. When keyword optimized, content can often be a powerful SEO … Continue reading
Personal privacy is a double-edged sword. While it allows people to hide their identities and keep their information confidential, it also prevents them from being popular to the masses. As a result, some people – celebrities in general – open … Continue reading
No matter how many things go online, hosting a spectacular live event can still open up doors that would otherwise be closed. Despite recent advancements in virtual reality, there’s still no substitute for making in-person connections and giving potential customers … Continue reading
Once upon a time, when a person had a bad dining experience, it would cost that restaurant a customer, or maybe a few. Today that same bad experience can translate into the loss of countless customers because more often than … Continue reading
No one likes the idea of talking to themselves, but that is exactly what you will be doing if you don’t attract people to visit your blog. With so much competition out there these days, it can be a very … Continue reading
The web is a huge place. And people from all walks of life buy and sell stuff. It is basically a dynamic environment that is ruled by mostly ever changing algorithms. As such, if you want to improve your online … Continue reading