The concept of marketing has become a completely different notion since the emergence of the Internet. It is not that marketing was in any way whatsoever naïve before we all started turning online, but there were not as many variations … Continue reading
It does not matter how big and successful your business or company is or what your industry is, sooner or later you will want to increase your customer base and start making more money by launching some marketing campaigns that … Continue reading
Contests work best when they’re timely and relevant, and as fall descends and the holidays approach, there’s no better time to throw a themed contest. Themed contests can work in a wide variety ways. They can be built around holiday … Continue reading
Why should your business take care of the graphic design? This is a common question that arises. The reason why you should do that for your online businesses is because this element helps in building a strong brand presence online. … Continue reading
In a time wherein everyone seems to go crazy over digital, how can you ensure that the quality of connections (or more deeply, relationships) is not compromised? The answer is so simple: the non-digital channel. When we say non-digital channel, this is anything offline. Continue reading
In addition to giving your brand visual identity, using the best digital signage templates communicates your products to your clientele. You achieve this by optimizing your signage for the best readability through various design elements such as colors, structure, orientation, … Continue reading
One of the biggest mistakes businesses make is that they simply do not include some of the most commonly sought after information on their front pages. This can negatively effect their bounce rate, visitor engagement and conversion rates. The whole … Continue reading
The world of today can be divided into two groups of people: those who live online and those more oriented to the offline world. Every business owner should be aware of this division. Also, this Internet-wise duality can be of … Continue reading
Reading long paragraphs or pages of uninterrupted text can be tedious for anyone, unless it’s supposed to be that way: a twenty-thousand page Stephen King novel, or a really interesting dissertation on the evidence of alien life, for example. However, … Continue reading
It must have been much simpler for our grandparents and even parents to run a business. The competition was not as dense as it is today and the world’s economy was on much starker legs. Today, with the rise of … Continue reading