Some phone retailers try to highlight their own greatness, while others opt to slam the other guy’s products to encourage us to buy theirs. Wacky, sexy and just plain gross might catch the consumer’s attention, but do these tactics translate … Continue reading
Marketing continues to play an important role in the growth of global economies. With the advancement of technology and the need for new ways of promoting and sharing information worldwide, how products and brands are marketed and sold continues to develop and is changing and evolving more rapidly than ever before. Continue reading
To attract and retain students, universities and online colleges adopt traditional marketing techniques that businesses use for branding and promotion. Higher education institutions can enhance their global recruitment efforts by mimicking the types of direct-mail marketing campaigns or social media practices that… Continue reading
The recent announcement from Netflix of splitting its streaming services and mail order DVD service is seen with anger and a mockery act by many. The experts and customers are seen saying in chorus that the company is just on the verge of its collapse and is pitted with huge amount of losses in terms of money and subscribers. Continue reading
Some people will say that the need for a business card is going to the wayside thanks to the boom in online networking and social media. However, that is simply not the case. In fact, Business News Daily states that almost half of small business owners are actually handing out more business cards than they were five years ago. Continue reading
Because Google sites saw more than 190 million unique visitors in July, according to Gizmodo, it is no secret that Google owns some of the most prime advertising real estate on the Internet. With the majority of these visitors starting at Google’s homepage first, it is no surprise that CNET considers this page an enviable spot… Continue reading
Think about how your company manages its supply chain. Think about your company’s manufacturing excellence, your engineering and design strengths, your efficiencies in operations, your strict adherence to providing high quality finished goods, your customer focused sales team and finally, your tireless pursuit of providing excellent aftersales service and support. Continue reading
Promoting your business is incredibly important, and there’s no better or more surefire way to advertise than by giving away free stuff! Everyone likes free things. If you don’t think so, take a look in your bag. We’d be willing to bet that you’ll find a few pens from your bank, insurance company, or from some other business… Continue reading
Every business owner and marketing manager understands just how important marketing their business can be for future revenues and profits. If you are in charge of promoting your business, it is important to use all of the most effective strategies to your advantage. Continue reading
In the last 20 years, the world has become increasingly interconnected. With the rise of the Internet and better infrastructure, economies around the globe have seen an increasing level of globalism. To succeed in this new environment, the modern business has to learn how to integrate itself with different cultures and target global markets. Continue reading