Ecommerce pages are, perhaps, the most important aspects of a business’s website. After all, these are the pages where consumers decide either to make a purchase or defer one –– where a company either ultimately succeeds or fails. Yet many … Continue reading
Over the past decade, shoppers have been abandoning the in-store experience in favour of online shopping. In order to boost offline appeal and regain customers, marketing strategies must focus on adapting to the changes, rather than fighting against them. So, … Continue reading
You know what the verb “to influence” means, but have you ever heard the noun version, “influencer”? It’s a term that has been on the lips of digital marketers and avid social media users for several years now. And according … Continue reading
Custom hats have been used over the years as business gift, but is an ideal gift? If we think a moment we can see that both on a day-to-day and on television, caps are a garment that is very present … Continue reading
As the saying goes: “Quality is better than quantity”, and this is key for understanding the effectiveness of brand loyalty. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business … Continue reading
Most business in the 21st-century takes place online. The digital marketplace grows by the day. Brick-and-mortar businesses that want a prosperous future adapt to the change. For this reason, you need a copywriter who can help give you the edge … Continue reading
SEO, or search engine optimisation, is the powerhouse behind digital marketing. Any business with an online presence needs to have some level of SEO to bring people to their website. This can involve using keywords, link building strategies among dozens … Continue reading
With the changing ways of business the art of lead generation is evolving differently. Earlier companies depend on sending out direct mail, using effective advertising, and exhibiting at trade shows for generating leads. Although those approaches stand out high at … Continue reading
Trade show displays are direct and powerful presentations that are available in a variety of sizes, shapes, styles, portability, and functionality and create an exhibit that will draw visitors to your booth. Some displays cost hundreds of thousands of dollars … Continue reading
Time is limited and competition is high. Customers demand easy access to the business. So here is a guide for SMEs to understanding use of E-marketing for growth — A strategy to capture the attention of a digital generation The … Continue reading