Loyalty programs constitute the primary support for several industries and they are evolving with time. When it comes to the fast-expanding B2B and B2C markets, these programs have been among the most influential factors. The concept of loyalty has largely … Continue reading
Social media marketing is a practice we either feel incredibly confident doing or completely lost trying to navigate. While most of us can say we have some grasp on it, the actual best practices for boosting and propeling our brand … Continue reading
Big data tools, from data collection to analytics, have exited the realm of enterprise-level marketers and become available to small business owners. Small businesses can now improve their marketing strategy, adopt lean management practices and target their best customers at … Continue reading
Gone are the days when simple banner advertising and mere sales promises were enough to steer consumers towards a specific choice. Now, creative and powerful brand stories or narratives are needed to boost the digital marketing efforts of your company. … Continue reading
Marketing around the Volkswagen Polo has always been a hit with the public. From clever tag lines to tongue-in-cheek ads, the German car brand never seems to fail when it comes to promoting its products. Considering that the VW Polo … Continue reading
Nowadays, the market is filled with thousands of SEO consulting firms. And because websites are seeking to stay relevant despite the competition, SEO consulting firms are in high demand. Website owners are not taking chances when it comes to optimizing … Continue reading
Content marketing is perhaps the most important tool in the hands of marketers for search engine optimization, however, most people are not clear about the impact it can have on the brand or the business. Some tips on making content … Continue reading
Businesses nowadays are flourishing on social media and Internet because people nowadays love to shop while sitting at home and get things delivered to their doorstep. It’s amazing how social media have boosted up businesses in so little time, and … Continue reading
Customer reviews and testimonials are powerful. Consumers trust online reviews almost as much as a personal recommendation. A survey found that 88% of consumers feel this way. Businesses that have a web presence need to get feedback from their customers. … Continue reading
If you have ever been approached on the sidewalk by a group of branded, fun looking people giving out free samples for a new drink, or been waved down by a truck handing out free products, then you’ve encountered a … Continue reading