Image by lastquest. When today’s customers get it in their mind that they are interested in getting a product, they’re more likely than ever to do a little bit of research on the Internet prior to opening their wallets. While … Continue reading
How often have we heard this phrase from marketing gurus that we need to build and package a product in such a way that it sells itself? Is this actually possible? According to various psychological and marketing case studies prepared … Continue reading
Text message marketing is anything but fringe when it comes to driving business. In fact, Mshopper notes that successful SMS campaigns have huge potential, with engagement rates reaching eight times the level of typical email campaigns. A number of retailers, … Continue reading
In today’s world of modern technology, marketing through social media and the Internet are the popular tools for brand promotion. While most companies are taking advantage of digital advertising, traditional marketing strategies are still very popular and proven to be effective. Continue reading
You’ve captured the addresses of customers and prospects the same way for years, and you don’t really want to switch over to another system that requires re-training your employees. The learning curve and training time are nothing, however, compared to the costs your business incurs because of dirty data in your system. Continue reading
How well you observe people as they interact with various technologies determines your ability to take stock of how they experience products, services, and the beneficial solutions they find in them. Consumers take to innovative products and services positively with … Continue reading
Businesses adopt numerous ways that can help them reduce marketing costs to achieve success. This is particularly true for small market players such as the small to medium-size businesses (SMBs). Unlike larger companies, they are all the more challenged to … Continue reading
Does your website talk to people? Is it fun, exciting and engaging? How interactive is your site? These are just some of the most important questions you need to ask yourself if you want to have a killer ecommerce website. Many companies simply put their literature on a website hoping this will be enough to create maximum online impact… Continue reading
Many of us are searching for the right promotional products and reliable providers of promotional merchandise for our communicating and marketing programs. However, did we ever realize that no matter how generally affordable they are being offered in the market today, we can still find ways to save more and focus that huge fraction of our budget to our business operation? Continue reading
It’s been a long time since anyone’s fastened a wire coat hanger to a TV antenna in hopes of getting better reception. Now we watch pretty much whatever we want at any time we want, and the picture quality is so clear it’s like looking out a window. But TV manufacturers aren’t finished making improvements. Continue reading