Customers are generally distrustful of corporate entities, and this can make brand loyalty hard to come by. Thoughtless business practices have hurt customer relationships, and businesses have further failed to hold themselves accountable in corporate dealings. Studies have confirmed that … Continue reading
An entrepreneurial drive combined with the social preferences of an introvert can be challenging for some. After all, when it comes to entrepreneurial marketing, it’s required to hold authority like a public figure would. While that’s not impossible for someone … Continue reading
What are some of the perks we have because of social media? You might be thinking about the latest selfie you just posted on Facebook. Well, yeah, that’s one of the perks too. But there are countless others as well … Continue reading
Ecommerce pages are, perhaps, the most important aspects of a business’s website. After all, these are the pages where consumers decide either to make a purchase or defer one –– where a company either ultimately succeeds or fails. Yet many … Continue reading
Over the past decade, shoppers have been abandoning the in-store experience in favour of online shopping. In order to boost offline appeal and regain customers, marketing strategies must focus on adapting to the changes, rather than fighting against them. So, … Continue reading
You know what the verb “to influence” means, but have you ever heard the noun version, “influencer”? It’s a term that has been on the lips of digital marketers and avid social media users for several years now. And according … Continue reading
Custom hats have been used over the years as business gift, but is an ideal gift? If we think a moment we can see that both on a day-to-day and on television, caps are a garment that is very present … Continue reading
As the saying goes: “Quality is better than quantity”, and this is key for understanding the effectiveness of brand loyalty. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business … Continue reading
Most business in the 21st-century takes place online. The digital marketplace grows by the day. Brick-and-mortar businesses that want a prosperous future adapt to the change. For this reason, you need a copywriter who can help give you the edge … Continue reading
SEO, or search engine optimisation, is the powerhouse behind digital marketing. Any business with an online presence needs to have some level of SEO to bring people to their website. This can involve using keywords, link building strategies among dozens … Continue reading